06/09/2013

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Lululemon Yoga used to be a Cramer favorite until about two months ago when it plunged 14% in a single session. Once a Cramer growth play, the Mad Money host changed his outlook on Lululemon in early June after CEO Christine Day stunned the Street by resigning from her post.He says following the sharp decline lower in June, Lululemon has made a move from the lower left to the upper right – a bullish trajectory.

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Lululemon is now within the gap. Lang believes the stock is on a trajectory where it should fill in the gap in the not too distant future, something that would send Lululemon Cool Racerback Tank Black. He also notes that Lululemon has shown strong volume on the up days and lower volume on pullbacks.Cramer thinks Lululemon will remain competitive because it has built a respected brand with stores that people love to shop.Right now, it makes more sense for Lululemon to invest its cash in its expanding business, Cramer said.

As a retailer, a healthy economy helps Lululemon, but Cramer said it’s built itself into a “lifestyle brand” that can’t be daunted by a sluggish economy. Cramer thinks Lululemon can grow its margins by making existing stores more productive. It also curbs increased cotton costs by using synthetic fabrics.For those interested in Lululemon Outlet, Cramer suggests waiting for a pullback. The market will almost definitely provide an opportunity, so just be patient.traders and analysts convene at Columbia University on July 28 for the fifth annual Wall Street Decathlon, the mostly male participants will be wearing Lululemon Athletica Inc. http://www.lululemons-yoga.com shirts and shorts.

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Lululemon’s push into menswear comes as the chain tries to rekindle growth and replace several executives, including Christine Day, who is stepping down as chief executive officer after the company inadvertently sold transparent yoga pants. While Lululemon has carried men’s clothing in Canada.The Olympic men’s beach volleyball team wore  Lululemon Cool Racerback Tank uniforms, and the yoga-wear maker supplanted Under Armour Inc. as the supplier of uniforms for the Wall Street Decathlon. This year, Lululemon went a step further by offering free yoga classes to decathletes for credit toward their fundraising goals.To wear Lululemon one time is to create a relationship with the brand.

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